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A Cruelty-Free Blog

Toasty is going cruelty-free.

I was using the Naked haircare products I reviewed the other day and wondered whether buying more natural products was the way to go. Then I saw Hayley's blog post about how she's going to go cruelty free  by that she means not using any products that are tested on animals or featuring any of those products on her blog.

She posted a link to the 'naughty list'  a list of companies that do test on animals  and I was absolutely gobsmacked at how many there were. I'd been blissfully unaware and assumed, somewhat naively, that most companies didn't really do that anymore.

I made a list of all the brands I own and then did some snooping online, checking out the PETA website and also the websites of the companies themselves. One thing I noticed is that the companies who don't test on animals make that very clear, while the companies that do are much more evasive about their policies, which are a lot more difficult to find on their websites.

There are a few exceptions to this trend  Estee Lauder and Clinique both admit that they're trying to eliminate animal testing but have to carry it out when required to by law. Sounds to me like the law needs to be changed!

All this got me thinking. There may be companies that test on animals, but there are plenty that don't, so why not try and go cruelty-free myself? It won't be easy, as some of my favourite brands are on the naughty list, but at the end of the day it's make-up. I love it but it's not worth harming animals for, especially when it's not necessary.

The thought of trying to use up so much make-up was daunting, but I decided to pull myself together. After all, it'll be fun creating searching for new products once my old ones have run out, and I'll probably end up trying brands I might not have looked at before.

From now on (1st March 2014), to the best of my knowledge, none of the products I feature on Toasty will have been tested on animals.

I found lots of sites that listed companies that do and don't test on animals but they were often contradictory so I think it's worth looking at the companies' websites or even emailing them directly, which is a practice I came across during my Google searches.

To end on a good note, because I don't know about you but I find this quite disheartening, I've made a list of companies that I love who don't test on animals, which you can check out on my Going Cruelty-Free page. I hope you find it useful!

Would you ever consider going cruelty free? If you already have then how easy/difficult has it been? I'd love to know! 

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Beth, 23, South East England. I'm a writer with a love of books, lipstick, and the Oxford comma. I love beauty and I also love animals, so I only buy, use, and feature products from cruelty-free brands. (Seriously though, I am the person who stops to fuss over every dog she sees.) You can also expect posts about vegan/vegetarian food, and plenty of musings about life as a 20-something. Want to get in touch? Email me at

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