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Cruelty-Free Brand of the Month: Lily Lolo Mineral Cosmetics

Lily Lolo Make Up
Clockwise: Natural Lip Gloss in English Rose; Mineral Blush in Beach Babe; Mineral Powder in Translucent Silk; Mineral Foundation SPF15 in Porcelain
Something I've been really keen to do recently is branch out and try some more cruelty-free brands. I like to think that people can come to Toasty and see that cruelty-free beauty isn't always difficult to find, but I also want to draw attention to brands which aren't as well known as your standard high street staples (or are well known but sometimes overlooked). And so, the idea for Cruelty-Free Brand Of The Month was born, and it's as straightforward as it sounds: each month, I'll be discussing a brand whose ethics I admire and whose products I haven't really tried before.

We're starting with Lily Lolo. I finally gave in to the temptation after seeing some of their stuff on Jennie's blog, and it was well worth it. What I love about Lily Lolo is that they aim to use the most simple formula possible for each product, plus everything is free from fragrance and fillers, they've been approved by Cruelty-Free International, and most things are suitable for vegans. I also really like that you can buy sample pots of their base products to make sure that the shades and textures are suited to your skin. I'm very impressed, and I expect I'll be investing in more of their make up soon.

Mineral Foundation SPF15 in Porcelain (v), £13.99 full size/£1.49 sample
On clear, even-toned skin you probably won't notice much more than a mattifying effect (though thankfully not one that makes skin look dead). But on spotty skin like mine? The Mineral Foundation is a godsend, toning redness right down. Concealer is still a necessity, but a little bit of pinpoint application is usually all I need. My favourite thing about this foundation is how light it is  my skin can breathe. I spent the entire summer thinking I had to use a (non-comedogenic, but still) liquid foundation when I could have had this all along. I still love Sheer Glow, but I'll be saving it for occasions which require a little more make up. During the day? I'll be reaching for this.

Finishing Powder in Translucent Silk (v), £13.49 full size/£1.49 sample
There are three different versions of the Finishing Powder: Translucent Matte, Flawless Silk, and Translucent Silk, which is the option I went for (I want my skin to have a little bit of a lift in winter). This powder creates a beautiful, lit-from-within glow, without too much shimmer or shine, and it blends like a dream. It can get a little bit chalky if you use too much in one go, but it's absolutely fine if you apply it sparingly.

Mineral Blush in Beach Babe, £8.49
The perfect peach — wonderful for summer, but equally suited to autumn, especially when paired with brown gel liner. The colour is quite subtle, so it won't overpower the rest of your make up, and like the other mineral products, this too is really easy to blend. Basically, I'm a mineral convert now.

Natural Lip Gloss in English Rose, £7.99
The prettiest pink, this is ideal for everyday. Being a lip gloss, it does need to be re-applied more frequently than a lipstick, say, especially after food and drink, but I can live with that! It's probably the least sticky lip gloss I've ever tried, and there's no shimmer either  just a sheer wash of dusky rose colour. I will warn you, though: it smells like chocolate ice cream, and gives me the biggest craving for Ben & Jerry's.

Have you tried anything by Lily Lolo before? Which product catches your eye? Let me know in the comments!

(v) = vegan

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Beth, 23, South East England. I'm a writer with a love of books, lipstick, and the Oxford comma. I love beauty and I also love animals, so I only buy, use, and feature products from cruelty-free brands. (Seriously though, I am the person who stops to fuss over every dog she sees.) You can also expect posts about vegan/vegetarian food, and plenty of musings about life as a 20-something. Want to get in touch? Email me at

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