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Looking for a Cruelty-Free Concealer

I found my favourite undereye concealer months ago, but I've had less luck when it comes to a concealer for blemishes. When you suffer from breakouts, this can be a problem. When you only buy cruelty-free products, this can also be a problem, because you can't just pick up any old thing while you're shopping  you have to research it first. Oh, and I'm incredibly pale, so unless I go high end the chances of finding a decent shade match are slim. But I can't afford to buy high end base products on a regular basis. My mission? To find a decent, spot-covering concealer that's a) cruelty-free, b) pale, and c) affordable enough for me to make part of my everyday make up routine. 

(In case you're wondering just how pale I am, I wear the shade Siberia in NARS Sheer Glow Foundation, and I use their Radiant Creamy Concealer in Chantilly under my eyes.)

Cruelty-Free Concealer

Makeup Revolution Matte Effect Cover & Conceal in 01 Fairest
Formula/packaging: Solid concealer in twist-up stick form.
Shade match: Good. On the yellower side, but I find this tends to cover redness more so it doesn't bother me too much.
Spot coverage: I'd say medium; it can be built up to full if you apply it in light layers but this looks cakey.
Texture/blending: Takes some effort to work it into the skin; for this reason, I tend to use my fingers to apply it because the heat helps with blending.
Longevity: Not the greatest  I usually need to reapply at lunchtime.
Price: £1
Where can you buy it? [discontinued as of 2018]
Conclusion: Not amazing, but not too bad for a mere £1. Will do in an emergency.

GOSH Click 'n' Conceal in Anti-Redness 4
Formula/packaging: Green liquid corrector in a pen. You click the end to release more product, and use the built-in brush to apply it.
Spot coverage: It's a fine line with this one. Apply too much and you just look like you're sick; apply too little and it doesn't make a difference. Proceed cautiously.
Texture/blending: Thin liquid, very easy to blend. Again, don't use too much, or you'll end up with it all over your face instead of just over your blemishes.
Longevity: It stays put once it's been set with all your other base products. Works particularly well with mineral foundation.
Price: £6.99
Where can you buy it? Superdrug
Conclusion: This isn't something I'd have the patience to use every day because of how careful you have to be with application, but it does make a difference to the redness of blemishes. I'll be saving it for important occasions and nights out.

GOSH Click 'n' Conceal in Light 1

Formula/packaging: Liquid concealer in a pen. You click the end to release more product, and use the built-in brush to apply it.
Shade match: Not amazing, but not too bad  it's a bit more peachy in tone than the other offerings here.
Spot coverage: Light, but because the liquid is so thin you can build it up  carefully. Like the Anti-Redness Concealer, it's best to use a tiny bit of this at a time.
Texture/blending: Thin liquid, easy to blend.
Longevity: Can just about survive a crazy night out.
Price: £6.99
Where can you buy it? Superdrug
Conclusion: It's good, and I can make it work, but I wouldn't repurchase because the shade match isn't quite what I wanted. If they made this in a slightly lighter shade I would buy it again, so this might be worth looking at if your skintone is a bit warmer than mine.

Lily Lolo Mineral Concealer in Blondie (v)
Formula/packaging: Mineral powder in a pot with a sifter. The lid is the usual matte black shade with the Lily Lolo logo on, which makes it look way more expensive than it actually is.
Shade match: Perfect! This is very pale  Chantilly pale  and doesn't leave tell-tale marks on my skin like some darker concealers do.
Spot coverage: Ranges from sheer to medium, depending on how much you build up the layers. It's best to work lightly and then add more if you need it.
Texture/blending: Blends in well over mineral foundation and spots, not so well under the eyes (I found it sat in fine lines). Apply it with a fluffy concealer brush for the most natural-looking result.
Longevity: It can make it through the day with maybe one touch-up needed. It's not a product I'd use on the go, though, because I'd probably end up spilling the powder everywhere.
Price: £8.49
Where can you buy it? The Lily Lolo website
Conclusion: Good if you want natural coverage and a product that feels light on skin. The pot is quite big so it should last a long time, even with daily use.

Hmmm, this is quite a mixed bag. None of these blew me away, but all of them managed to get the job done one way or another. The Lily Lolo concealer definitely wins in terms of shade match, but the GOSH concealer stayed put for longer, so I'd probably reach for that on a busy day. If somebody could make a concealer that's pale and long-lasting (and under £10) that would be wonderful! Anyone?

What's your favourite concealer to use? Or are you still searching? Have you tried any of these? Let me know in the comments!

(v) = vegan

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Beth, 23, South East England. I'm a writer with a love of books, lipstick, and the Oxford comma. I love beauty and I also love animals, so I only buy, use, and feature products from cruelty-free brands. (Seriously though, I am the person who stops to fuss over every dog she sees.) You can also expect posts about vegan/vegetarian food, and plenty of musings about life as a 20-something. Want to get in touch? Email me at

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