It can be difficult to know where to start when you first begin to look for vegan beauty products.
Sure, there’s Google (and there are some lovely brands out there), but if you want to see the products in person, read the ingredients label, and try before you buy, then you can’t beat B.
B. is Superdrug’s own brand and everything they sell is reasonably priced, cruelty free, and completely vegan. There’s a range of make-up, in swanky new matte, black packaging, brushes and tools, and skincare for all kinds of concerns.
The skincare products cater to men, women, and teenagers alike, so I roped my mum and brother in to help me try some of B’s latest offerings.
For Mum: B. Nourished Cooling & Soothing Mask* (v) £8.99 for 30ml
This face mask is from Phase 4 of B’s skincare range, which is designed for women in their late fifties and beyond. It contains witch hazel to control shine and hyaluronic acid for an extra moisture hit, and you leave it for 10-15 minutes before massaging any excess product into the skin.
My mum is blessed with plump, young-looking skin but she still has concerns when it comes to dryness, so she eagerly took this off my hands. She didn’t find it particularly cooling (although storing it in the fridge will solve that), but she did say it was hydrating and soothed dry, irritated skin. It also calmed down an insect bite she had on her cheek — unfortunately being a mosquito magnet runs in the family.
For my brother: B. Men Daily Moisture Cream* (v) £12.99 for 140ml
Daily Moisture Cream is a multi-purpose moisturiser for the face, body, and hands, which appeals to the lazy minimalist in me. If it wasn’t for the strong, standard male toiletries scent — we all know the one — I would have had a hard time handing the tin over.
So, what did my brother think?
“I like it; it works,” he said when I asked him (he’s never been one to go into detail). Once I’d pressed him for more information, he told me he’s been using it on dry patches on his face, neck, and arms. His skin no longer feels tight or itchy, and it’s hydrated but not too oily.
“I have lovely skin,” he concluded.
I noticed he took it with him when he went back to university last month, so if that’s not a good sign I don’t know what is.
For me: B. Blending Sponge*, £4.99 (v)
B’s blending sponge is free from latex, which is great news for anyone who has an allergy. I’ve found that the sponge is better at blending products over a targeted area — highlighter along cheekbones, cream blush on the apples of the cheeks, concealer over blemishes and redness — than it is at blending base products over the entire face. I think this is because it’s quite solid as far as sponges go. The colour also leaks if the sponge gets wet, which is a bit of a pain when you wash it. It’s a nice item to have, but I’d suggest using one of the brushes instead if you fancy trying some of B.’s tools.
Have you tried anything from B. before? What do you think of their makeover? Let me know in the comments!
(v) = vegan
*Products were sent to me by B. for consideration of review. As always, all words and opinions are my own.
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Beth, 25, South East England.
Lover of books, dogs, yoga, travel, gin, and the Oxford comma.
I write about cruelty-free beauty, vegan & veggie food, and trying to lead a less wasteful life. I throw the odd think piece in there, too.