Welcome to the latest post in my Going Cruelty Free series.
Last time I talked about shopping for cruelty-free beauty on the high street, but I appreciate that for many people it’s necessary, or much easier, to order online and have parcels delivered. I also find that zooming in on what you’re looking for takes less time (plus you can online shop in your pyjamas, which is a victory all-round I think).
I’ve discovered the majority of my favourite brands through the internet, be it via a trusty Google search or reading reviews and blog posts, and it’s made me realise that there’s far more out there than you’d expect. Lots of companies only sell their products online, so it’s well worth looking around to see what takes your fancy. It’s always helpful to have a starting point, so here’s a list of cruelty-free beauty retailers on the web.
LoveLula offers a huge range of brands to choose from, all of them selling natural and organic beauty products. Animal testing by and on the behalf of the brands is a complete no-no, so you can browse without having to pick out the cruelty-free products — they’re all cruelty free, which is the dream. They also have a section of their website dedicated solely to vegan products. (If you want to chat all things guilt-free beauty, you can join their Natural Beauty Club on Facebook.)
Shipping costs: Free for orders over £10. £2.95 for orders under £10.
Free returns? Only if a product was faulty when it arrived, in which case you can send it to a freepost address.
What to buy: Lyonsleaf’s Beauty Balm* can be used as a cleanser, a thick moisturiser, and a soothing ointment for dry skin. Skin & Tonic’s Mini Calm Balm* is handy to keep in your bag for panicky moments, and Walden’s natural perfumes are beautifully blended fragrances unlike anything you’d find on the high street. My favourite is Castles in the Air*, a mix of citrus, tropical flowers, and lavender that is sweet and sensual at the same time.
I included Superdrug in my previous post about high street shopping, but if going there in person isn’t convenient for you or you need to make a bulk order, then it’s good to know you can head to the website. The search function isn’t the best — there have been a couple of times when I’ve looked for something and it hasn’t appeared in the results, only for me to find it by going through the brand’s page — but delivery is reasonably quick and I can’t fault the customer service team (they were very helpful recently when I had password problems).
Shipping: Free for Health & Beauty Card members who spend over £10. £3 otherwise.
Free returns? Yes.
What to buy: Superdrug is excellent for cruelty-free basics like deodorant and toothpaste, which are often quite difficult to find in supermarkets. I’m also a fan of their own-brand body creams, which come in huge tubs for tiny prices, and you can find make-up brands like GOSH, theBalm and Sleek.
Naturisimo has a large selection of organic brands to choose from, although you have to be careful because not every product they stock is cruelty free. This is a site to browse once you have a solid idea of which brands you’re happy to buy from. Naturisimo offer quick shipping and they often sell Discovery Boxes, which contain miniatures of products that all have a similar theme — it could be hair care, winter skin soothers etc. You can also pick up to five mini samples with your order, which is handy if you’ve got your eye on a product and aren’t sure whether or not you want to splash your cash.
Shipping costs: Free.
Free returns? No.
What to buy: Antipodes are my go-to brand if I’ve saved up for a serious treat. The Aura Manuka Honey Mask is the perfect blend of purifying and soothing, making it ideal for spotty combination skin, and the Kiwi Seed Oil Eye Cream always leaves my eye area super-smooth.
I love Lily Lolo. Their mineral make-up is gentle, but it packs a punch all the same. The blushes are pigmented but won’t look too clown-like on cheeks, while the base products cover redness without causing irritation or looking like a mask. Most of the products are vegan, too.
Shipping costs: £1 for orders £6 and under. £2 for orders over £6 and under £30. Free delivery over £30.
Free returns? No.
What to buy: The Mineral Foundation in Porcelain is my absolute favourite, whether my skin is spotty or not, and it’s worth buying the Super Kabuki Brush to go with it. The large, rounded top is perfect for buffing in the pigments.
The brainchild of The Apprentice’s Susan Ma, Tropic is a vegan beauty brand which uses natural formulations, and lists all their ingredients in everyday English so you can see exactly what you’re putting on your skin. They boast an impressive range of skincare, body care, and make-up, and are currently donating 10% of their sales to Breast Cancer Care if you buy a tube of Body Love Firming Buttercream.
Shipping costs: £3.50 for standard delivery.
Free returns? Yes.
If you’d like your beauty to be a little bit different, you can’t go wrong with Fairypants. Everything they make (cosmetics, body care, and perfume) is vegan and their scents range from tangy cola bottles to sweet apple crumble. Fairypants also happen to be one of the loveliest brands ever, so do get in touch with them on social media if you have questions.
Shipping costs: £3.50 flat rate.
Free returns? No.
What to buy: They have lots of cocktail-flavoured lip balms, so pick your tipple and enjoy (mine is Margarita).
Where are your favourite places to buy cruelty free? Have you tried any of the sites on this list? Let me know in the comments!
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Beth, 26, South East England.
Lover of books, dogs, yoga, travelling, and gin.
I write about ethical & eco-friendly living, minimalism, and mental health, as I muddle through one step at a time. Enjoy!